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A publicly traded company focused on senior housing engaged Blueprint to oversee the disposition of a 122-unit independent living community located in a rapidly growing submarket of Richmond, Virginia. Blueprint positioned the asset, originally built in 1987, as a compelling value-add opportunity — strong market fundamentals, a defensible competitive position, and meaningful upside for an operator willing to invest in the physical plant.
Blueprint ran a competitive, targeted marketing process that generated multiple offers from a diverse set of investors, spanning regional operators, national seniors housing platforms, and private equity-backed groups. In evaluating the field, Blueprint and the seller placed significant weight on execution certainty and closing track record — not just headline price.
The selected buyer, a trusted and experienced seniors housing investor with a demonstrated history of closing transactions on time and on terms, was awarded the deal based on that combination of competitive pricing and a strong track record of closing.
Blueprint worked closely alongside all parties to ensure a smooth and efficient diligence and transition period. The transaction closed on time and at the originally agreed-upon price.
The incoming buyer plans to commit significant capital to refresh the community's interiors, upgrading common areas, and repositioning it as the premier independent living option in its sub-submarket.
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