Man the Fort (Wayne)!
Blueprint deploys collaborative senior housing and behavioral healthcare marketing strategy to achieve best-in-class pricing on Indiana assisted living and memory care community.
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Blueprint successfully represented an institutional senior housing client through their
first ever adaptive re-use disposition, selling the senior housing asset to a behavioral
healthcare provider
Developed in 1996, this Northern Indiana assisted living and memory care community
was located in close proximity to downtown Ft. Wayne and offered large amenity
spaces, private baths, and outdoor programming areas
Given seniors housing competition and marginal financial performance, Blueprint
strategically structured a tiered marketing campaign targeting both senior housing
investors/operators to purchase the operations and real estate as well as behavioral
healthcare providers looking to complete an adaptive re-use and license as a
behavioral healthcare operation
By utilizing a collaborative marketing approach including both its Behavioral and
Senior Housing verticals, Blueprint was able to identify well-capitalized prospects from
both sectors and ultimately selected an established behavioral healthcare provider as
the buyer
Pricing and certainty of execution in this dynamic financing environment were two
key components of the assignment, and as a result, Blueprint procured a strong offer
for the seller with no price adjustments leading to close
