Located near the densely populated Spartanburg-Greenville-Asheville MSA, Blueprint presented the portfolio as an opportunity to strategically develop a new regional operating platform or expand an existing one. A highly targeted and confidential marketing campaign positioned the asset as a value-add play in which an operator with synergies in the region and local market could unlock substantial value.

Blueprint ran a competitive bidding process that resulted in multiple offers from qualified regional and national players. A reputable Illinois-based real estate investor who has formed a new operating platform focused on expansion in the Southeast emerged as the high bidder.