Ownership engaged Blueprint to run a dual path senior housing and behavioral healthcare marketing campaign as Blueprint identified the asset as a prime conversion candidate to inpatient behavioral healthcare due to the existing facility layout and dynamics for inpatient substance abuse treatment and mental health in the local market.

Blueprint’s strategic marketing campaign quickly procured multiple qualified purchase offers from both seniors and behavioral healthcare investors and providers. With three distinct behavioral offers exceeding seniors offers, ownership elected to interview and hold a final round of offers with two accomplished behavioral healthcare buyers and ultimately selected an owner/operator joint venture that Blueprint has closed with previously.

In addition to helping to negotiate attractive terms for the seller, Blueprint effectively advised both buyer and seller on municipal zoning challenges that arose while under contract. Blueprint’s speed of execution and experience in behavioral healthcare zoning entitlements and transaction further forged this partnership and delivered an attractive outcome for ownership which exceeded seniors’ valuation by over twenty percent.

This deal showcases Blueprint’s Behavioral Healthcare Practice’s ability to identify underperforming residential care facilities to create value for seniors housing real estate owners and market entry solutions in high-barrier markets for inpatient behavioral healthcare providers and investors.