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Blueprint marketing campaign creates competitive environment amid declining performance and operational challenges
The community was built in the 1990s in a relatively rural area northeast of Pittsburgh. Operated at stable levels year-over-year reaching peak performance in 2018. Occupancy began to decline while substantial building renovations were completed by both for-profit and non-profit local competitors.
Blueprint's marketing efforts procured multiple offers from both in-state and out-of-state prospective buyers. A local buyer was ultimately selected and, despite mounting operational challenges, Blueprint successfully kept the buyer fully engaged and focused on completing the transaction.
The transaction closed shortly after the state's issuance of the buyer's new license to operate the community.
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