Sale of Nu-Roc Community Healthcare, a skilled nursing facility located in Forest County, Wisconsin
Blueprint conducted a formal marketing process on behalf of the third-generation owner-operators, the family having owned the community since its incorporation in 1953
The CMS Five-Star asset had a strong local reputation because of its long history in the community. At the time of sale, the community was stabilized with occupancy above 95%.
Blueprint was tasked with maximizing value on behalf of its client. The marketing strategy focused on finding a purchaser whose philosophy aligned with the seller in order to continue the tradition the family had worked to achieve. The process ultimately led to the selection of a reputable New York-based firm that had recently expanded into the state. Blueprint advised the selection based on the firm's mission as well as the optimal combination of transaction price and execution certainty.