Local Sticks with Kennewick
Sale of 36-unit private pay assisted living community located in Kennewick, Washington
Blueprint ushers the second sale of a multi-state portfolio to close through an effective marketing process amid industry instability initiated by the COVID-19 pandemic
Private pay assisted living community located in eastern Washington that had an excellent reputation but recently struggled with occupancy due to key leadership turnover, creating an opportunity for a smaller operator to utilize existing local relationships to recruit and retain talent for the greater good of the community.
Seller worked diligently through an increased marketing effort to increase occupancy over 90% throughout the transaction, thus creating good faith amongst seller and buyer and allowing for a seamless close and win-win for all parties involved.
Blueprint's strategic marketing campaign positioned the community as a value-add opportunity bringing in five credible offers that allowed for flexibility with the seller's objectives to pursue different transaction paths with the larger portfolio of assets.
Blueprint provided unmatched knowledge of local buyers, ultimately sourcing a sophisticated and well-capitalized buyer that the transaction marks their fourth acquisition in the state of Washington.