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Blueprint was engaged by a regional owner/operator—subject to approval by the U.S. Bankruptcy Court for the Eastern District of New York—to conduct a comprehensive marketing process for the sale of Liberty Health and Wellness in Liberty, Missouri. Formerly a 143-bed, highly-profitable and well-occupied skilled nursing and long-term care facility, Liberty Health & Wellness encountered various regulatory and survey challenges, culminating in its decertification from Centers for Medicare & Medicaid Services (“CMS”) and the Missouri Department of Health and Service Services (“MO DHHS”).
Shortly after Blueprint launched its marketing campaign in March 2025, the facility was closed with all residents relocated due to various survey deficiencies and the resulting decertification. Blueprint quickly and creatively repositioned the 75-room facility offering to appeal to both skilled nursing, behavioral health, and alternative use acquirers. The marketing strategy emphasized the significant value creation opportunity tied to recertification or a potential use conversion under new ownership.
Blueprint’s targeted outreach generated strong market interest, yielding multiple competitive offers from both skilled nursing and behavioral health providers. The highest and best offer ultimately was from Capital Foresight Limited Partnership.
Through close collaboration with all stakeholders—including the seller, incumbent operator, legal counsel, and the U.S. Bankruptcy Court—Blueprint delivered an optimal outcome and maximized value, achieving over $40,000 per bed (based on most recent licensed bed capacity), potentially securing the highest per-bed sale in the State for a vacant facility.
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