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Santa Ana Winds of Change

Blueprint skillfully markets a value-add seniors housing community in the highly sought-after Orange County, CA market– helping an owner-operator exit their only seniors housing community
Located in Orange County, California, the community was operating with below market rates despite upgrades in 2011
During COVID, the community’s occupancy had steadily declined because of continued lockdowns for the safety of the residents

Blueprint successfully marketed the community’s value to incoming investors by highlighting the historical performance and the potential operational upside for a local owner-operator with regional focus

Blueprint further illustrated the community's financial improvements through continued physical plant refresh efforts and raising new resident rates to market

During the due diligence process, Blueprint worked in sync with both the Seller and incoming Buyer to help streamline the transition process

This process resulted in selecting a privately held owner-operator based out of Southern California as the buyer. The transaction closed in August 2022

Scott Frazier